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Kabo – Webflow & Data-Driven Digital Experience for Pet Nutrition

Kabo transformed its digital presence with a Webflow-powered platform delivering freshly cooked, vet-approved dog food. Using Bootstrap 5 for responsiveness, core-js and jQuery for interactivity, and Trustpilot for credibility, the site ensures an engaging user experience. Segment and Klaviyo enable personalization and automation, while Google Optimize supports A/B testing. With strong security and seamless deployment, Kabo offers a scalable, customer-focused digital ecosystem.

Industry

Pet Nutrition & Digital Commerce

Platform

Web

Duration

Jan ’24 — Now

Client

Kabo

Secondary Industry

E-commerce / Direct-to-Consumer (DTC)

For Whom

Pet Owners, Veterinarians, Pet Nutritionists, Animal Care Providers

Services

UI/UX Design & Development

Interactive Features

Customer Reviews Integration

A/B Testing & Optimization

Customer Data Platform

Security & Compilance

AgileIT

About Project

Kabo set out to build a digital platform that reflects its mission of providing freshly cooked, vet-approved dog food tailored to each pet’s needs. The goal was to create an online experience that highlights convenience, trust, and quality while making it easier for customers to order customized meals delivered right to their doorstep.

The website was designed and developed using Webflow for visual-driven development and rapid deployment, enhanced with Bootstrap 5 for responsive layouts. Interactive elements powered by core-js and jQuery improve user engagement, while Trustpilot reviews build credibility and showcase positive customer experiences directly on the platform.

To ensure performance and scalability, Kabo integrated Segment for customer data management, Klaviyo for personalized marketing automation, and Google Optimize for A/B testing. Combined with strong security practices, compliance measures, and seamless deployment, the platform provides a reliable, data-driven, and customer-focused digital ecosystem.

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Interesting Facts

  • Every meal is freshly cooked, vet-approved, and tailored to each dog’s nutritional needs.
  • The platform is built on Webflow, enabling fast deployment with visual-driven development.
  • Bootstrap 5 ensures a responsive, mobile-first design across all devices.
  • Trustpilot integration builds customer trust with authentic reviews.
  • Segment + Klaviyo enable data-driven personalization and automated marketing.
  • Google Optimize allows A/B testing to continuously improve user engagement and conversions.

Client Request

Kabo wanted a digital platform that could effectively communicate its mission of delivering freshly cooked, vet-approved dog food tailored to each pet’s unique needs. The client requested a responsive and user-friendly website that highlights product quality, builds customer trust through reviews, and offers personalized experiences. They also emphasized the need for marketing automation, performance optimization, and secure deployment to ensure the platform remains reliable, scalable, and engaging for pet owners.
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Core Features

  • Webflow-powered website design.
  • Responsive layout with Bootstrap 5.
  • Interactive elements via core-js & jQuery.
  • Customer reviews integration (Trustpilot).
  • Personalized marketing with Klaviyo.
  • Customer data management using Segment.
  • A/B testing with Google Optimize.
  • Seamless deployment & maintenance.
  • Strong security & compliance measures.
  • Scalable, user-friendly digital ecosystem.
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Summary

The Kabo project successfully delivered a modern, responsive digital platform that reflects the brand’s mission of providing freshly cooked, vet-approved dog food tailored to each pet. Built with Webflow and enhanced by Bootstrap 5, core-js, and jQuery, the site ensures interactivity and seamless user experience.

Integrated tools like Trustpilot, Segment, Klaviyo, and Google Optimize support trust, personalization, and performance optimization, while strong security and deployment practices make the platform scalable, reliable, and customer-focused.

TESTIMONIAL

5.0

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Collaborating with StellarStack on the Kabo digital platform has been an outstanding experience. They understood our mission to provide fresh, vet-approved meals for pets and translated it into a seamless online ecosystem that reflects trust, quality, and convenience.

With Webflow and Bootstrap 5, they created a visually engaging and fully responsive website, while interactive elements powered by jQuery made the customer journey smooth and enjoyable. The integration of Trustpilot reviews has boosted our credibility, directly showcasing customer satisfaction on the platform.

What impressed us most was their focus on data-driven growth—implementing Segment, Klaviyo, and Google Optimize to streamline personalization, marketing, and performance insights. Combined with strong compliance and security, the result is a scalable, reliable platform that serves both our brand and our customers exceptionally well.

Samantha Green

Head of Digital Experience, Kabo

Industry

Pet Nutrition & Digital Commerce

Platform

Web

Duration

Jan ’24 — Now

Client

Kabo

Services

UI/UX Design & Development

Interactive Features

Customer Reviews Integration

A/B Testing & Optimization

Customer Data Platform

Security & Compilance

Technology Stack

Wagtail

Django

Matomo

Showplow

Google Analytics

Sentry

Stimulus

core-js

Heroku

gunicorn

HubSpot

Ready To Bring Your Idea Into Reality?

1. We'll carefully analyze your request and prepare a preliminary estimate.

2. We'll meet virtually to discuss your needs, answer questions and align on next steps.

Prefer a direct line to our CEO?

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Amish Maqbool Khan

Founder & CEO

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