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PRESTON – AI-Enhanced Public Relations Platform

Revolutionizing public relations campaigns with AI-driven insights and intelligent media monitoring, Preston empowers companies and PR professionals to streamline outreach, craft personalized pitches, and optimize campaigns in real-time. This project focused on building a scalable, responsive PR platform using React, Blitz.js, Tailwind CSS, and advanced analytics integrations, delivering an efficient and user-friendly experience.

Industry

Public Relations & AI

Platform

Web

Duration

Jan ’24 — Now

Client

Global / PR Professionals & Companies

Secondary Industry

Marketing Technology & AI Solutions

For Whom

PR Professionals, Media Managers, Marketing Teams, Companies

Services

AI Pitch Writing

Media Monitoring

Real-Time Analytics

Frontend & UI Development

Backend & Fullstack Ops

Marketing Automation

AgileIT

About Project

Preston is a sophisticated AI-driven Public Relations (PR) platform aimed at transforming how companies and PR professionals manage media outreach and campaign strategies. The platform combines advanced artificial intelligence with a user-friendly interface to streamline PR workflows, enabling users to identify emerging news stories, track industry trends, and engage key journalists effectively.

Through intelligent media monitoring, Preston continuously scans multiple media channels to provide real-time updates on relevant stories and developments. The AI-assisted pitch writing feature generates personalized, data-driven pitches tailored to each journalist or media outlet, ensuring higher engagement and response rates.

The platform also offers a real-time dashboard with comprehensive analytics, giving PR teams insights into campaign performance, media coverage, and audience engagement. By centralizing these capabilities, Preston reduces manual effort, increases campaign efficiency, and ensures PR initiatives remain on-brand, consistent, and measurable. Designed for scalability and ease of use, Preston empowers companies to run smarter, faster, and more effective PR campaigns while maintaining full transparency and control over their media relationships.

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Interesting Facts

  • AI-driven media monitoring identifies breaking news and emerging trends in real-time.
  • Personalized pitch generation improves journalist engagement and campaign effectiveness.
  • Real-time dashboard provides full transparency into PR campaigns and analytics.
  • Combines multiple analytics tools (GA4, Matomo, HubSpot) for comprehensive performance tracking.
  • Designed for scalability, integrating advanced AI, responsive UI, and automated workflows.

Client Request

  • Enhance PR campaigns using AI-powered tools.
  • Streamline journalist outreach and pitch writing.
  • Monitor media and industry trends in real-time.
  • Provide transparent, actionable analytics for campaign performance.
  • Integrate marketing automation and reporting tools for efficiency.
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Core Features

  • AI-assisted pitch writing for personalized outreach.
  • Intelligent media monitoring to track breaking news and industry trends.
  • Real-time dashboard with analytics for campaign insights.
  • Frontend development with responsive, interactive UI.
  • Backend and full-stack operations for seamless platform performance.
  • Marketing automation and performance tracking integration.
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Summary

Preston is an AI-powered platform designed to revolutionize public relations by streamlining outreach, monitoring media, and generating personalized pitches. It combines advanced AI technologies with a user-friendly interface, enabling PR professionals and companies to track industry trends, engage relevant journalists effectively, and make data-driven decisions.

The platform ensures efficiency, scalability, and high performance through a robust full-stack architecture and integrated marketing automation tools.

TESTIMONIAL

5.0

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Working with StellarStack on the Preston PR platform has been nothing short of transformational. Their team built a sophisticated AI-powered solution that has completely redefined how we approach media outreach and campaign strategies.

From real-time media monitoring to AI-assisted pitch writing tailored for each journalist, the platform has made our PR efforts smarter, faster, and far more effective. The intuitive dashboard with advanced analytics has given us clarity and confidence in tracking campaign performance, coverage, and engagement.

StellarStack’s technical expertise and commitment to innovation have turned a bold idea into a game-changing product for the PR industry.

Laura Mitchellz

Director of Communications, BrightWave Media

Industry

Public Relations & AI

Platform

Web

Duration

Jan ’24 — Now

Client

Global / PR Professionals & Companies

Services

AI Pitch Writing

Media Monitoring

Real-Time Analytics

Frontend & UI Development

Backend & Fullstack Ops

Marketing Automation

Technology Stack

React

Tailwind CSS

Blitz.js

HubSpot

Node.js & PHP

Google Analytics

Cloudflare

Neo4j Graph Database

Ready To Bring Your Idea Into Reality?

1. We'll carefully analyze your request and prepare a preliminary estimate.

2. We'll meet virtually to discuss your needs, answer questions and align on next steps.

Prefer a direct line to our CEO?

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Amish Maqbool Khan

Founder & CEO

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